LifeLoop was created in 2013 when co-founder Amy Johnson noticed the lack of communication between families and residents in senior living communities. Her father-in-law lived in an independent senior living community and transitioned to assisted living.
Shortly thereafter, he was moved into a memory care facility. His family could not help but wonder what warning signs they may have missed, leading up to his decline in mental health. From this experience, Amy decided to create a platform that improves the care and overall experience of residents living in senior living communities and other long-term care facilities.